Advanced Nutrition takes your privacy very seriously and is committed to protecting your personal information. This privacy policy sets out the way in which any personal information you provide to us is used and kept secure by Advanced Nutrition. It applies whenever we collect your personal data (including when you use our website or other digital platforms), so please read it carefully.

About us

This site, arn-ltd.co.uk , is owned and operated by Advanced Ruminant Nutrition Ltd. Advanced Ruminant Nutrition Ltd is the data controller for the purpose of the Data Protection Act 1998.

About this privacy policy

This privacy policy explains what information we may collect about you, how we may use it, and the steps we take to ensure that it is kept secure. We also explain your rights in respect of your personal data.

Please note that our website and other digital platforms may contain links to third party websites / digital platforms which are provided for your convenience. We are only responsible for the privacy practices and security of our own digital platforms. We recommend that you check the privacy and security policies and procedures of each and every other website / digital platform that you visit.

How to contact us about your personal data or this privacy policy

If you have any questions about this privacy policy or about your personal data, please email us at office@arn-ltd.com or write to us at the following address:

Data Protection Officer
Advanced Ruminant Nutrition
Unit 4, Strands Barn
Strands Farm Lane
Hornby, Lancaster
LA2 8JF

Information we collect and what we use it for

All personal information that we collect about you will be recorded, used, and protected by us in accordance with applicable data protection legislation and this privacy policy. We may supplement the information that you provide with other information that we obtain from our dealings with you.

In broad terms, we use your data for the following purposes:

  • to administer and provide products and services you request or have expressed an interest in
  • to enable us to administer any competitions or other offers/promotions which you enter into
  • to communicate with you in the event that any products or services you have requested are unavailable 
  • for fraud screening and prevention purposes
  •  for record keeping purposes 
  • to carry out market research so that we can improve the products and services we offer
  • to track your activity on our digital platforms
  • to create an individual profile for you so that we can understand and respect your preferences
  • to personalise and improve your experience on our digital platforms
  • to personalise and/ tailor any communications that we may send you
  • for profiling purposes to enable us to personalise and/or tailor any marketing communications that you may consent to receive from us

When we provide you with products or services we may collect and store any personal information that you provide to us. We may, for example, keep a record of your name, address, email address and telephone number. Any personal information that you provide to us awe may use to personalise and improve your experience on our digital platforms, provide products and services you request from us, and carry out profiling and market research.

When you interact with our digital platforms, we may also automatically collect the following information about your visit. This is primarily to help us better understand how people use our digital platforms to enable us create better content and more relevant communications:

  • how you have reached our digital platform and the internet protocol (IP) address you have used
  • your browser type, versions and plug-ins, and your operating system
  • your journey through our digital platform, including which links you click on and any
  • searches you made, how long you stayed on a page, and other page interaction information
  • what content you like or share
  • information collected in any forms you complete

News, offers and opportunities from us (which we provide only with your consent)

We may, from time to time, participate in Facebook's ‘Custom Audience’ service. This service enables Advanced Nutrition to display to you personalized advertisements when you visit Facebook’s social media platforms. It works by converting your email address to a unique number that Facebook uses to match to unique numbers that Facebook generates from email addresses of its users. Where we use Facebook Custom Audiences, we will only include you if you have consented to receive marketing from us. If you have given us your consent, you can change your mind at any time by unsubscribing.

Disclosure of your information

In order to provide our products and services to you or to otherwise fulfil contractual arrangements that we have with you, we may need to appoint other organisations to carry out some of the data processing activities on our behalf. These may include, for example, payment processing organisations, delivery organisations, fraud prevention and screening and credit risk management companies, and mailing houses.

We may share your data with advertising networks and/or social media platforms for the purposes of selecting and serving relevant adverts to you via those networks/platforms, and to search engine and analytics providers.

We may share your data with third parties (a) if we are under a legal or regulatory duty to do so, (b) if it is necessary to do so to enforce our contractual rights, (c) to lawfully assist the police or security services with the prevention and detection of crime or terrorist activity, (d) where such disclosure is necessary to protect the safety or security of any persons, and/or (e) otherwise as permitted under applicable law.

We will not share your data with any third parties without prior consent, and we will ensure that your information is appropriately protected if, after your consent, we do.

Cookies

In common with many other website operators, we use standard technology called 'cookies' on our website. Cookies are small pieces of information that are stored by your browser on your computer's hard drive and they are used to record how you navigate this website on each visit.

For further, more detailed information on how we use cookies, please refer to our Cookie Policy which you can read here.

Security of information

We take the security of your personal information seriously. When you submit your data to us, we use industry standard Secure Sockets Layer (SSL) encryption technology to guard your information. In addition, we have security procedures in place to protect our paper based systems and computerised databases from loss and misuse, and only allow access to them when it is absolutely necessary to do so, and then under strict guidelines as to what use may be made of the personal information contained within them.

Where a password is required to access certain areas of our digital platforms, you are responsible for keeping your password secure and confidential. Please do not share or disclose your password to any other person.

Monitoring

We may monitor or record telephone calls for security purposes and to improve the quality of services that we provide to you.

More about your information - your rights

You may correct or update your personal information at any time by emailing us at office@arn-ltd.com. Please include your name, address and email address when you contact us as this helps us to ensure that we accept amendments only from the correct person.

We will securely retain your information for as long as is reasonably necessary and in accordance with applicable law. If you wish to submit a request that your data be deleted, please write to us at the above address. You have the right to receive a copy of the personal information that we hold about you. Please write to us at the address above if you wish to exercise this right. We may charge a small fee towards the cost of administering any request you make. The current fee is £6.00.

If you have subscribed to receive marketing communications, you can unsubscribe here at any time.

Changes to this privacy policy

We aim to meet high standards and so our policies and procedures are constantly under review. From time to time we may change this privacy policy. Accordingly we recommend that you check this page periodically in order to review the latest version.

Where to make a complaint

If you have a complaint regarding any aspect of your personal data or this privacy policy, please write to us at the above address. If you are still not satisfied with the outcome of your complaint, you may write to the Information Commissioner’s Office at the following address:

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

You can also contact the Information Commissioner’s Office using their online form: https://ico.org.uk/global/contact-us/email

Copyright © Advanced Ruminant Nutrition 2024 | All Rights Reserved

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